Running a small business comes with plenty of moving parts—from keeping customers happy to managing day-to-day operations. With so much going on, it’s easy for the financial side of your business to feel overwhelming. That’s where a good accountant can make a huge difference.
The right accountant can save you money on taxes, help you stay compliant with financial laws, and give you solid advice for growing your business. In a competitive market, smarter financial decisions aren’t just helpful—they’re essential. So how do you find the right accountant for your small business? Let’s walk through the steps to make your search easier and more productive.
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1. Start by Understanding Your Needs
Before you begin calling accountants or browsing online directories, take a moment to get clear on what you actually need help with. Not all accountants offer the same services, and not every business requires the same level of support.
Start by writing down the specific tasks you want your accountant to handle. This list could include simple work like yearly tax filing or more ongoing help such as managing daily transactions or providing financial guidance.
Common services accountants provide for small businesses include:
- Tracking and organizing expenses
- Overseeing payroll
- Preparing financial statements
- Monthly bookkeeping
- Managing invoices and accounts payable
- Financial forecasting and budgeting
- Managing day-to-day financial transactions
- Preparing and filing state and federal taxes
- Ensuring you stay legally compliant with financial regulation
Having clarity here sets you up for success because you’ll know exactly what skills to look for—and what kind of accountant will benefit your business the most.
2. Look for Accountants With Relevant Expertise
Experience matters, but the right kind of experience matters even more.
You want an accountant who understands small businesses, not just large corporations or niche industries unrelated to your own. Someone who has worked with companies similar to yours will already be familiar with the challenges, tax deductions, reporting requirements, and financial opportunities unique to your industry.
For example:
- If you run a construction business, you want someone who understands contractor write-offs and project-based cash flow.
- If you own an online store, an accountant with e-commerce experience can help you manage inventory costs and digital sales tax rules.
- If you’ve been struggling with overspending, find someone skilled in budgeting and forecasting.
The more aligned their experience is with your needs, the smoother and more beneficial your working relationship will be.
3. Where to Find the Right Accountant
Once you have a sense of what you’re looking for, it’s time to start searching. Fortunately, there are several great places to find qualified accountants.
Ask for Referrals
If you’re part of a local business association or if you network with other entrepreneurs, start by asking people you trust. Referrals are powerful because you get honest, firsthand feedback about what working with a particular accountant is really like.
Ask questions such as:
- How responsive are they?
- Do they explain things clearly?
- Are their rates reasonable?
- Did they deliver results or improvements?
You may even discover accountants who specialize in your industry or local business regulations.
Check Online Reviews
Online review platforms are another excellent resource. People often leave detailed reviews when they’ve had an especially good or bad experience. These insights can help you get a feel for the accountant’s professionalism, communication style, and reliability before you ever reach out.
You can also check their website or online profiles to see testimonials, credentials, and areas of expertise.
4. Important Factors to Consider When Choosing an Accountant
When you’re comparing potential candidates, keep these key considerations in mind:
a. Qualifications
Not all accountants are required to have a degree in accounting or to pass state or federal licensing. If you’re only looking for simple bookkeeping or tax services, a bookkeeper or an enrolled agent might be a good fit, but if you need extensive accounting support or are looking for someone who can assist you through complicated tax affairs, a degreed and licensed accountant has stronger accounting qualifications for rigorous financial work.
b. Experience
Think about how much experience is necessary for your situation. More experience usually means higher costs, but also more knowledge and less room for error.
If your business is new and finances are simple, a less experienced accountant may be perfect for keeping costs manageable. If your business is scaling quickly, has multiple revenue streams, or needs help with tax strategy, choose someone with several years of experience in small business accounting.
c. References and Testimonials
Always ask for references. A reliable accountant should have satisfied clients who are willing to vouch for them. Try to get testimonials from businesses similar to yours—this will give you insight into whether the accountant understands your industry and can support your unique needs.
Don’t hesitate to reach out to references directly. Real, honest feedback is one of the best tools you have.
d. Availability and Cost
Before hiring anyone, make sure their availability aligns with your business needs. Some accountants are busy during tax season, while others may not offer year-round support.
Also discuss pricing upfront so there are no surprises later. Ask:
- Do you charge hourly or a flat monthly rate?
- Are there additional fees for tax filing, calls, or consulting?
- Can you grow with my business as needs increase?
You want someone who fits your current budget and your long-term goals.
e. Personality and Communication
Don’t overlook this. Your accountant is someone you’ll work with regularly, so communication is key. You want someone who explains things clearly, responds promptly, and makes financial discussions feel manageable—not intimidating.
Meet or speak with potential candidates before deciding. A good personality fit can make the relationship much smoother.
5. Ask About the Technology and Software They Use
Financial software is an important part of your accountant’s workflow. Ideally, they should be familiar with whatever tools your business already uses—whether that’s QuickBooks, Xero, FreshBooks, Wave, or something else.
If you have to switch software just to work with them, it could add extra cost and hassle. The more aligned your systems are, the easier and more efficient the partnership will be.
6. Interview Multiple Candidates Before Choosing
Don’t feel like you need to hire the first person you talk to. Interviewing multiple accountants gives you a broader sense of what’s available and which qualities matter most to you.
During interviews, ask about:
- Their background and education
- Industries they’ve worked with
- How they approach tax planning or solve financial problems
- How they communicate and deliver reports
- Their availability and turnaround times
This is also the right time to bring up any specific challenges you’re facing—maybe you’re spending too much on supplies, or maybe you’re unsure how to handle contractor payments. See how each accountant would tackle the issue, then compare their responses.
7. Do a Background Check
Before finalizing your decision, take the extra step to verify their credentials. Contact any licensing boards if they claim to be certified, and make sure their license is active and in good standing.
Then confirm that their references are legitimate. A simple call or email can save you from hiring someone who might not be as reliable as they seem online.
A thorough background check protects your business—especially if you’re trusting someone with tax filings, financial compliance, or communications with the IRS.
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Conclusion
Finding the right accountant may take a little time, but it’s an investment that pays off. A knowledgeable accountant can help you manage day-to-day financial tasks, keep you compliant with tax laws, and offer valuable insights as your business grows.
By understanding your needs, seeking out relevant experience, interviewing multiple candidates, and verifying credentials, you’ll be in a strong position to choose an accountant who truly supports your small business.
With the right financial partner, you’ll not only stay organized and stress-free—you’ll also set your business up for long-term success.
Want to know more about how we help you solve all your accounting needs? Call now for your FREE ‘SMART Books’ Accounting Consultation – (562) 436-2600